A critical first step of search-engine optimization (SEO) is picking good keywords for your website. Most people go on the web and search for a keyword through a search engine like Google. As the web has evolved to customer-focused searching, keyword selection and SEO have become key tasks in building website traffic and a strong online presence. Wordtracker offers a free tool that makes the keyword-selection process simple.
Instructions
1. First, brainstorm some related keywords for your website. Consider which keywords your target customers would type into a search engine to find your products and services. Save a list of potential keywords to check in Wordtracker.
2. Go to Wordtracker's free keyword-suggestion tool. (Follow the link in Resourrces.) Type in a keyword or keyword phrase and click on the "Hit Me" button.
3. Review the results, looking for keywords that are searched most often. The top keyword searches will be listed at the top, along with the number of monthly searches. Focus on the most popular, frequently searched keywords. Add keywords to your list that Wordtracker may have suggested that weren't on your list before.
4. Check the supply of keywords or the competition. Take the most searched keywords and search for these words in Google.
5. Make a note of how many search-engine results are returned for each keyword phrase. Pick the keywords that have the lowest competition, with the fewest results returned.
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