Keyword meta tags were once considered the most important factor in search engine optimization. Today they're considered the least important; according to the online Search Engine Journal, most search engines don't take keyword meta tags into consideration when deciding rank your page in their search results. But every search engine handles keyword meta tags differently, so it's important to know use them to your advantage across the Internet.
Instructions
1. Make a list of every keyword or keyword phrase that you believe people would use to search for a business like yours online. Try to come up with at least 50 of them. Though you never want to repeat a keyword within your keyword meta tag, some phrases may contain the same words as other phrases. For instance, if your website promotes your writing services, your keywords or keyword phrases may include writer, copywriter, creative copywriter, article writer, environmental writer, web content writer, writing, copywriting, writing services and Internet writer.
2. Take your list of keywords or keyword phrases and test their traffic with an online tool, typically known as a keyword popularity checker. This tool tells you how often people are actually searching for your keyword or keyword phrases. Many free tools of this type are available online, including Self SEO and search engine Google's own AdWords tool.
3. Learn what keywords or keyword phrases are being used by your top-ranking competitors. To find out who your competitors are, simply do your own online search using your top two or three keywords. Write down the website addresses for the first two or three results for each search. Then use a meta tag analyzer, such as the free analyzer from Submit Express, to find out what keywords or keyword phrases they're using. Though you never want to copy another website's keyword meta tag list, you are likely to find keywords or keyword phrases that seem appropriate for your website. Run these through the keyword popularity checker and incorporate them into your list if they rank high enough.
4. Rank your keywords or keyword phrases in order of popularity and edit it accordingly. Anita Schott of Instant Position, which offers SEO training and tools, recommends that you limit your keyword meta tag to 48 words. Keep in mind that one keyword phrase with two words in it counts as two words.
5. Write your keyword meta tag by separating each keyword or keyword phrase with a comma. List them from the most important keyword or keyword phrases to the least important. Though this may be in the order of your popularity numbers, it may not be exact. For instance, "writer" is searched more often than "environmental writer," but if you specialize in environmental writing, then you want that phrase to be at the top of your list.
6. Incorporate your keywords or keyword phrases into the copy on your webpage. A recommended ratio of density is 3 keywords to every 100 words.
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